Sitecore Stream

1. Introduction

Sitecore Stream is Sitecore’s AI assistant designed to improve content creation and optimization.
The Free version provides basic AI-powered tools, such as content rewrites, summarization, translations, and tone adjustments, directly within XM Cloud.

This manual will guide you through:

  • Accessing AI features in XM Cloud

  • Using the “Optimize Content” tool

  • Understanding limitations of the free tier

  • Best practices for getting the most out of AI suggestions

1. Accessing Stream in XM Cloud

Once Stream is enabled, its AI features appear directly in the XM Cloud Pages Editor.

  1. Log into XM Cloud.

  2. Open a page or component with editable text fields.

  3. Click onto the editable text fields. And on the right hand side, the content tab will be displayed

  4. Click the AI icon 

2. Using Optimize Content

The Optimize Content panel allows you to apply AI to any text field.

2.1 Available Options (Free Tier)

  • Custom prompt: using your own prompt to optimize tailored to your needs

  • Improve writing: Rephrases the text with better flow

  • Fix spelling and grammar: correct spellings and grammars

  • Make shorter: Shorten text while keeping meaning

  • Make longer: Makes the content longer / more detailed

  • Summarize: provide a summary of your text

  • Change Tone: Adjusts tone (e.g. casual, formal, engaging)

  • Translate: Translates into another language (this will depends on what languages are available on your site)
     

2.2 Workflow Example

  1. Select a text field 

  2. Click AI icon.

  3. Choose Custom prompt → Write a paragraph in around 100 words that summarize CIMIC history.

  4. Review AI’s suggestion:

  5. Accept or reject the suggestion.

✅ Checkpoint: Confirm the new AI-generated text appears in the field.

3. Managing AI Suggestions

  • Keep optimized → Replaces the text in the field

  • Revert to original → Keeps the original text

  • You can also manually edit AI response after accept the changes

4. Best Practices

  • Be specific in prompts: e.g. “Rewrite in a friendly tone under 20 words”

  • Always review AI output for accuracy and compliance

  • Use translations carefully — verify meaning with a native speaker

  • Keep a “prompt library” of effective instructions your team can reuse